We know our customers already appreciate craftsmanship: suits made by hand rather than machines, benchmade shoes, hand-painted cufflinks, to name a few. Machines have taken over so much of the world's production that sometimes it's hard to remember that something was ever done by hand. Embroidery is a good example. Your golf shirt with your country club's logo on it? The shirt is made mostly by machines, and I can guarantee you the logo was embroidered by a machine. And it probably should be, or else the shirt would cost double.
So when I found out that one of our employees was a skilled embroiderer, the question wasn't if
we should have her do something; it was what
should we have her do? It needed to be something substantial to really show off the artistry. The Club needed a directory sign to help guide members & guests find their way, and so we asked Jessica Tang, our store assistant and hand-embroiderer, to create one. Because of the texture and detail, the photos don't really do it justice, but keeping it a secret would be worse. It is being framed this week and will find its permanent home by the end of the month.
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