"Pleasure is a thing of beauty." So observed Zino Davidoff. And Zino pursued the giving and receiving of pleasure with equal enthusiasm during his lifetime. "Davidoff is the expression of taste and pleasure accessible to everybody. The luxury to feel and enjoy," Zino suggested. And every time you light a Davidoff cigar there is an unmistakable aroma which wafts deliciously through the air. It is the spirit of Zino Davidoff.