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Eye.bobs eyewear was born of the ultimate fashion conundrum. Founder and President, Julie Allinson, found herself in need of reading glasses. Her personal style left her with an aversion to readers of the cheap, drugstore variety, but stylish readers had astronomical price tags. The business maven immediately recognized a niche. She left her job as president of a children's clothing company and set to work designing distinctive, high quality, style conscious readers that won't break the bank.